Pages

Tuesday, September 29, 2009

iChuck a million times.

Dick has just reminded me of the abomination beyond words which has befallen the delicate sensibilities of the average Australian - me.

Kraft, an American company operating certain product lines in Australia, have, after a nation-wide competition, named their new mixture of cream cheese and the erstwhile sacrosanct yeast extract phenomenon Vegemite...

... and it is called...

... as announced at half-time at the VFL Grand Final to the largest WTF! 99,251 people could possibly emit in unison...

...


... wait for it...



iSnack 2.0



Not it's not an update to a virus elimination program, but a toast spread. No, it's not made by Apple. No, it's the first time they've released the product in Australia (tried and failed in USA).

I swear to whatever gods are left that this has to be a joke, a scam, a prank, a jape, a rise, a test, a go, a tickle of the funny bone. To paraphrase that great irate, Mr John MacInroe - "YOU CAN'T BE FUCKING SERIOUS!"


Oh but they are.

Yet another example of the great American marketing machine failing to plumb the specious depths of the Australian psyche.

Suggestions: "VegeMate!" "CheesyMite!"

How about "Vegemite With Cheese." On toast.

Strewth. There is sufficient exasperation involved to make one throw a fuckin' wobbly.


E@L

8 comments:

savannah said...

y'all expected better from kraft foods, sugar? xoxoxo

dh said...

It gets worse. Roo steaks will henceforward be known as Ecoburgers.

Indiana said...

I think they are going by the idea that all publicity is good publicity.

Either that or they want to totally alienate their fan-base.

expat@large said...

Word is out that they are taking the name back...

expat@large said...

Yes, Indy, certainly there is a HUGE amount of publicity in this Bad Name Branding affair! I wouldn't mind trying some, for one.

I don't have it with cheese (mabye a few slices of Red Leciester) so much as with a poached egg on toast! Bloody beautiful! And a killer hangover cure, when taken with panadol extra and three gallons of water infused with Berrocca.

expat@large said...

DH: not hopalong-steaks, fillet de national emblem, or skippy-burgers? Amazing how short-sighted we are. As a species I mean.

dh said...

Skippy-burgers is good. Pop them in the microwave and watch the kids jump.

Hunter-Gatherer said...

Can't we get the drug dealers to name it they choose such great names for their products - perhaps it could be Crystal Vegemite, Angel Paste, Lick Heaven...

Let's get the main marketing Aussie, Skip Doggy Dog on the case

Free Podcast

Related Posts with Thumbnails